The History of Swell Willey's Candy Shop

Made on Salisbury Beach Since 1913!!

Salisbury Beach is more than just an address for Swell Willey’s. Originally Willey’s Candy Shop was started by Leo and Luna Willey in1913. It was their goal, as it remains ours, to create and provide the seacoast’s finest confectioners in a place we also call home. Recently handed down to Wayne Capolupo, and Heather Fritz, the family legacy will continue to thrive and blossom in creative ways without loosing its magnificent charm. Honored by the new endeavor, Wayne and Heather share similar visions and passions both Salisbury Beach and the future of Swell Willey’s.