“Swell Willey’s mission is to bring you delectable homemade confectioners that amaze you with each bite. Our passion is chocolate. It is our duty to offer experiences through our creations that nourish souls amongst our communities near and far. Made with the freshest ingredients, and exquisite flavor, our confectioners, and wholesome service will always leave you wanting more!

Made on Salisbury Beach Since 1913.

Salisbury Beach is more than just an address for Swell Willey’s. Originally Willey’s Candy Shop was started by Leo and Luna Willey in 1913. It was their goal, as it remains ours, to create and provide the seacoast’s finest confectioners in a place we also call home. Recently handed down to Wayne Capolupo, and Heather Fritz, the family legacy will continue to thrive and blossom in creative ways without losing its magnificent charm. Honored by the new endeavor, Wayne and Heather share similar visions and passions both Salisbury Beach and the future of Swell Willey’s.

Our Secret Ingredient. Whether you are shopping online, visiting our factory, or browsing our store, we hope you can take a moment to relax, taste, and experience our secret ingredient in all our confectioners: 

We love what we do, and we love to bring you the best.

We love what we do, and we love to bring you the best.